Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, announced the official launch of Tickit, a first-of-its-kind rewards programme offering an effortless, instant way to earn and redeem points across Dubai. Tickit will allow members to earn points effortlessly through partner brands and participating eCommerce sites without having to […]
Banque Saudi Fransi (BSF) and Mastercard have partnered to launch the region’s first customisable cashback credit card that provides cardholders with the opportunity to select the cashback features to complement their lifestyle and preferences. The new Mastercard Banque Saudi Fransi Lifestyle credit card will offer consumers eight cashback categories aimed at enhancing the cardholder’s lifestyle […]
Mastercard announced the acquisition of McDonald’s personalisation platform and decision engine company, Dynamic Yield. Financial terms of the deal were not disclosed. Dynamic Yield delivers individualised product recommendations, offers, and content based on a range of factors, including past purchases, page views, time of day, current store traffic, and trending products. Also Read: CX Needs […]
In the Middle East and Africa (MEA), the super app model is showing early promise and consumer appeal, with emerging players seeking to emulate the Chinese-born concept and creating regional success stories of their own. From ride-hailing services to grocery delivery, and financial services such as buy-now-pay-later to micro-financing, super-apps development in the Middle East […]
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
Mastercard and cryptocurrency exchange Gemini announced a partnership to launch a cryptocurrency rewards credit card later this year. “Mastercard continues to evolve and meet both industry and consumer demands and commit to the crypto space,” Tyler Winklevoss, CEO of Gemini, said in a statement. “We’re excited to partner with them on our first real-time crypto […]
The BRIT Awards has unveiled its sponsorship partners for 2021, as Amazon Music and TikTok line up for the May ceremony. Headline partner Mastercard returns for the 23rd year in a row, while Amazon Music is on board as Official Digital Music Partner for the second year running. TikTok also returns for a second year. […]
India’s growing digital payments market has attracted the attention of tech giants across the world. Technology giants Facebook Inc, Amazon and Alphabet-led Google and credit-card providers Visa Inc and Mastercard Inc are among those vying for access to India’s digital payments market. The companies are part of four consortia preparing to apply for licenses in […]
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to a bot during customer service requests. That’s where NLP comes in. NLP, or Natural Language Processing, as per Gartner, is a technology that “involves the ability to turn text or audio […]
