Dubai Holding Launches Rewards Programme, Tickit
Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, announced the official launch of Tickit, a first-of-its-kind rewards programme offering an effortless, instant way to earn and redeem points across Dubai. Tickit will allow members to earn points effortlessly through partner brands and participating eCommerce sites without having to […]
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Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, announced the official launch of Tickit, a first-of-its-kind rewards programme offering an effortless, instant way to earn and redeem points across Dubai.
Tickit will allow members to earn points effortlessly through partner brands and participating eCommerce sites without having to present an app or a loyalty card, or even scan barcodes or receipts. Once a UAE-issued bank credit or debit card (VISA or Mastercard) is linked to the member’s account, the programme automatically captures every relevant transaction done with the linked card, and points are earned instantly with no minimum spend.
Tickit brings card-linked technology, dubbed ‘Magic Earn’, to the UAE for the first time with both Mastercard and VISA. Magic Earn works with a linked UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay. ‘Magic Pay’ is another unique feature allowing Tickit members to redeem rewards using the points accumulated on a virtual payment card generated through the app.
The loyalty programme will be rolled-out across some of Dubai Holding’s largest attractions and entertainment offerings, leading theme parks, dining and hospitality, online and in-store shopping, transport and more.
In its first phase, Tickit will be available at Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Wadi Hub, Hatta Resorts, and Dubai Parks and Resorts with many more destinations to follow, some of which include: The Outlet Village, JBR, Souk Madinat Jumeirah, Bay Avenue, Boxpark and Last Exit.
Huda Buhumaid, Chief Marketing Officer of Dubai Holding, said: “As one of the nation’s largest and most diverse companies with an extensive retail and entertainment portfolio, launching Tickit is a natural progression for us, allowing Dubai Holding to bring to market the most innovative, cutting-edge rewards programme that gives back to our vast loyal customer base and all UAE residents in the most effortless way.”
“We have invested in the latest technology for Tickit, and with its seamless integration and data-driven digital innovation, we are building on our ongoing commitment to offering an enriched living experience for all who call the UAE home,” she added.
Members will also enjoy Tickit’s strategic partner brands such as those from Azadea – both on azadea.com and in stores. Azadea brands include Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others. Other partner brands include Roxy Cinemas, Rove Hotels, Hillhouse Brasserie, The Duck Hook, Sikka Café, TIER Mobility and more. The full list of participating brands is available on the Tickit app.
