![Explained: Share of Search](https://staging.martechvibe.com/wp-content/uploads/2021/10/Martechvibe-Explains-Share-of-Search.jpg)
Martech
Explained: Share of Search
TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact? Marketers tend to use […]