Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity. Litmus, an email marketing solutions provider, introduced Litmus Assistant to help marketers create email campaigns. Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity. It includes […]
Litmus, a provider of email optimisation, collaboration, and personalisation, has launched product updates to help marketers boost pre-send email testing and personalisation. The updates include Email Testing Profiles, an integration with Klaviyo, an email inspiration gallery in Litmus Personalise, and Email Client Support, which assesses where subscribers view emails and includes support for the latest […]
Litmus, an email marketing platform, released new platform capabilities and revealed its Integrations Marketplace, which is designed to help users explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Specifically, the Integrations Marketplace seeks to enable users to leverage all Litmus integrations to help boost […]
Litmus, a provider in email marketing, announced new capabilities to help boost personalisation and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Email marketers can activate integrations in one centralised […]
Litmus, an email marketing platform, announced new capabilities helping boost personalised brand experiences and increase efficiencies in email workflow and creation. Litmus Personalise, powered by the recently acquired Kickdynamic solution, improves engagement among email subscribers and unlocks revenue potential by empowering marketers to easily create personalised, AI-driven emails. Additionally, Litmus adds Email Performance Indicators in […]
Litmus announced new capabilities boosting efficiency and collaboration across the entire email workflow. Updates include enhancements to Litmus Builder, helping marketers build more impactful emails by enabling faster, easier email creation and adding to their email design system, and Litmus Proof, providing automated reminders and enabling users to review and approve emails with the click […]
Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
