Litmus Updates Its Email Optimisation Solution

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Litmus, a provider of email optimisation, collaboration, and personalisation, has launched product updates to help marketers boost pre-send email testing and personalisation.

The updates include Email Testing Profiles, an integration with Klaviyo, an email inspiration gallery in Litmus Personalise, and Email Client Support, which assesses where subscribers view emails and includes support for the latest Apple iPhone devices.

Email Testing Profiles empower customisation throughout email building and testing, letting users toggle between preset lists of email clients and devices to debug during message building and through the final pre-send test. With new support for Klaviyo, Litmus Extension enables users to test emails, including those with dynamic, personalised content, directly from the Klaviyo platform. The product launch also features an exploration gallery to inspire quick wins and personalisation.

“Email is at the heart of any digital marketing strategy, and it’s essential to reaching business goals,” said Erik Nierenberg, CEO of Litmus, in a statement. “With inboxes more crowded than ever, we know ensuring emails are error-free and uniquely personalised is of utmost importance. We’re looking forward to launching new functionality that helps email marketers get the best ROI from every campaign.”