LinkedIn

The three tools will help companies understand how they're doing in the space, how their work is matching up against industry peers, and where they could or should focus next.

LinkedIn at its inaugural B2Believe event, unveiled tools to help B2B organisations future-proof their marketing strategies against the current economic landscape. LinkedIn is launching a measurement tool and ad formats to help advertisers measure ROI, ensure they are reaching the right people, and identify how touchpoints across LinkedIn contribute to business outcomes. The new tools […]

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work? Facebook, Twitter and Instagram are the top three most visited social media platforms after Google and YouTube. Social media platforms are a fertile ground for brands to […]

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]

In the latest quarterly product release of its Sales Navigator solution, LinkedIn added data validation, a Gong integration, a new search experience, and a reimagined Leads Page. The new data validation feature allows users update their CRM systems with the real-time information LinkedIn Sales Navigator provides. It will flag profiles in Sales Navigator when the […]

LinkedIn added Company Pages feature, a new way for brands to stay in touch with their audience on the platform. Brands will now be able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates. As explained LinkedIn: “We debuted Articles for Pages last year […]

Calendly, a scheduling platform provider, released an extension for LinkedIn. The Calendly for Chrome and Calendly for Firefox browser extensions let users schedule meetings seamlessly through LinkedIn messaging. Calendly users can click the LinkedIn message compose toolbar within LinkedIn Messaging, Sales Navigator, and LinkedIn Recruiter to schedule one-off meetings, access previously created meeting event types […]

TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign.   Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]

LinkedIn has announced the launch of its audio rooms by the end of this month. The idea of ​​the social network is to host interactive audio-based events where you can chat and connect with other people. At this point it seemed that Twitter was the only social network interested in enhancing its audio rooms. However, […]

LinkedIn has announced the launch of some new elements to its live events tool, which will provide greater capacity for connections and interactions. With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted […]