LinkedIn is adding more features to its Creator Mode. This mainly includes LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience. Initially, LinkedIn Live will only be available to Members and Pages with more than 150 followers and/or […]
Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points. According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
Experience management consultancy New Metrics recently announced their formal partnership with professional networking giant LinkedIn for end-to-end employee experience offering. The Dubai-based company specialises in people-centric digital transformations: looking to blend the latest in technology with human nature to help clients provide quality experiences for employees and customers alike. Mapping the employee journey forms a core part […]
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]
Professional Networking Platform LinkedIn has introduced event ads and the ability to “boost” organic posts from within the brand’s page. In addition to these advertising products, they also announced custom streaming integration and mobile page analytics. Brands can now extend the reach of posts directly from their LinkedIn page. This feature, called “Boost,” creates a […]
Piano, an analytics, personalisation and subscription platform, has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures and LinkedIn. The company’s previous funding round, which preceded its acquisition of Norway-based data management platform Cxense, was a $22 million Series B in January 2019 […]
LinkedIn analysed a randomised sample of three million LinkedIn members from across the world, in order to determine how their LinkedIn connections and activity have facilitated job transitions and developments. LinkedIn’s research focused on the relationship between people’s LinkedIn connection graph and career mobility – i.e. how quickly somebody moves into their next job. Factoring […]
LinkedIn continues to see record engagement, with overall sessions up 29 per cent, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends. With Microsoft taking over LinkedIn back in 2016, we lost the more in-depth usage and performance data on LinkedIn […]
