Klaviyo

Klaviyo, a customer data and marketing automation platform, recently released a study titled SMS for Marketers that delves into how consumers’ phone relationships have changed during the pandemic. Notably, over 51 per cent of people state that they have increased their use of texting in the past 12 months, compared with other popular forms of […]

Klaviyo unveiled two new products to support the growth and success of its customers, Personalised Benchmarks and Conversational SMS. Personalised Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands […]