Klaviyo Unveils New Marketing Automation Innovations
Klaviyo unveiled two new products to support the growth and success of its customers, Personalised Benchmarks and Conversational SMS. Personalised Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands […]
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Klaviyo unveiled two new products to support the growth and success of its customers, Personalised Benchmarks and Conversational SMS. Personalised Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands to communicate with customers in a fast, casual format.
“We continually use data to inform and evolve our technology, guiding retailers to better performance and results. Because our platform can bring in and analyse massive amounts of data from ecommerce platforms and about customer engagement, brands are able to create personalised experiences and improve the customer experience,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “Benchmarking how you are doing against your peers gives relevant insight into where real possibilities lie. Being able to communicate with customers on the platform they prefer helps to deepen frequency and quality of engagement.”
“Comparing your brand to others within your cohort is essential,” continued Bialecki. “A small business with less than 50 SKUs looking at data and best practices from a Fortune 500 company with thousands of SKUs is irrelevant and useless. By providing a true benchmark, online merchants can make smart decisions and deliver positive results.”
