Google

TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]

Tumblr is betting on live-streaming with The Meet Group, entering a crowded field of social media competitors, including Amazon’s Twitch — the category leader — Google’s YouTube and ByteDance’s TikTok. Regarding the types of live streams, the platform is excited about video game sessions, book club discussions and Dungeons & Dragons games that received callouts. […]

TECNO, an innovative technology brand with operations in over 70 markets globally, has inked a strategic 3-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market. The partnership will bring an optimised user experience for TECNO smartphones, where TECNO mobile devices will be at […]

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search by making search more relevant to the purchasing process In an effort to capitalise on the anticipated online shopping season traffic, tech giant Google recently unveiled nine new shopping tools. Google […]

Vibe Martech Fest’s (VMF) Saudi Arabia edition will take place in-person on October 18 and 19, 2022. Marketing influencer Neil Patel will be headlining the summit Vibe Martech Fest’s KSA edition will be a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech […]

Once advertisers select a PerformanceMaxCampaign, they can perform common operations like pausing or enabling the campaign and selecting and modifying most asset types in asset groups. Google launched support for Performance Max campaigns in Google Ads scripts. Google is treating it as a brand new campaign in scripts, similar to how video or shopping campaigns […]

Algorithm updates will make it easier for people to find helpful content created by and for the people Google announced a series of improvements to Search for global English users. These algorithm updates will be effective from the next week and will make it easier for people to find helpful content created by and for […]

Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]

Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]

Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets. Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad. As explained by Google: “[The […]