Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The Trade Desk’s OpenPath advertising network gives advertisers direct access to premium digital advertising industry, and industry pundits have been beaming about the head-to-head competition with Google’s advertising empire. It was exactly the […]
Google is combining its video calling apps Duo and Meet into a single integrated video platform aiming to simplify communication services. The merged service will be known as Google Meet, with features of Duo that was primarily designed for personal video calling. The integrated experience will provide users with a single solution service for both […]
Google has authorised use of Lotame’s Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn, Smart AdServer, and Sharethrough. Launched in late 2020, Panorama ID is an identity […]
The tech giant details its latest language model and AI Test Kitchen It looks like the future of computer-human conversations will be eerily similar to how humans talk, meaning more meaningful. In the last few years, Google has been focusing on making its products more natural, especially those involving communication. This includes new language processing […]
Tinuiti, an independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, announced an agreement with Snap Inc. to become a strategic partner in the company’s growing work with independent agencies. Tinuiti will gain early and increased access to Snap Inc. tools, teams, and resources for clients including: early access and […]
Google has announced the launch of the latest Plus Codes feature on Google Maps in 18 countries across MENA including Saudi Arabia, the UAE, Kuwait, Egypt Morocco, Algeria and more. Plus Codes are free, open-sourced, digital addresses that provide simple and accurate addresses for any place on Earth, including for places that don’t have accurate […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
Precisely, a provider of data integrity solutions released a single-tenant SaaS deployment model for its Automate Evolve and Automate Studio Manager products. The single-tenant SaaS offering will help simplify customers’ IT environments while still delivering the benefits of automating complex SAP processes. The Automate Evolve and Automate Studio Manager SaaS offerings eliminate most on-premises server-based […]
Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results. By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be […]
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
