first-party cookies

Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]

TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]