“In today’s digital world, we must ensure data lies at the heart of their culture to grow and survive.” Easy to say, not so easy to accomplish. Marcos Monteiro, CEO and co-founder of data analytics firm, Veezoo, outlines five steps companies should take to foster a data culture. 1. A data-first culture starts at the […]
As brands step into the New Year, they are increasingly hoping to make the best of their plans, starting by hiring the right people, especially a CMO for their brand. But, before making a decision to hire a Marketing head, they need to watch out for specific traits that will get them the perfect candidate. […]
Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers. Gen […]
