Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.
Musician-turned-CX professional James Dodkins shares his views on the parallels between a musical keynote performance, and delivering a rockstar customer experience. “Metallica doesn’t need a conductor. They wrote the songs. They recorded the songs. They played the songs. An orchestra is very different, and a lot of businesses would like to think of themselves as […]
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting themselves in their customers’ shoes. Martechvibe spoke exclusively to Cleveland, a global customer strategy and management expert and a sought-after consultant and speaker. Cleveland says while engaging with customers, organisations must […]
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low. As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]
NBK encourages its customers to update their data and provide the bank with new e-mails and Virgin Mobile numbers. To help customers make their transactions faster, the National Bank of Kuwait (NBK) announced enabling customers to update their mobile numbers via NBK Mobile Banking App or NBK Online Banking, using their new Virgin mobile numbers. […]
Rocketlane, a purpose-built customer onboarding platform that helps businesses accelerate their time-to-value, has added conversational AI and customer support automation solution Solvvy to its customer base. Solvvy is the latest to join Rocketlane’s list of notable customers, including Chargebee, ParcelLab, LinkSquares, Appcues, and Netcore. For Solvvy, Rocketlane enables consistency of execution, seamless internal and external […]
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Conversion rate optimisation allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Your business may be trying to entice new customers to attend the latest webinar or turn more visitors to your eCommerce store into buyers. Whatever your endgame is – you must measure […]
Speaking at the CX NXT, Alexander Genov, Head of Customer Experience Research, Zappos said appealing to customers’ emotions is more powerful than pricing. When businesses measure its growth by numbers, they can lose sight of their customers as people. But the best customer-centric companies not only put their customers first – they design products and […]
Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]
