“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]
Since the pandemic, 89 per cent of customers in the UAE and 91 per cent of customers in the Middle East and North Africa have become digital converts and intend to continue buying everything online. The data was part of a study that digital experience platform Sitecore recently commissioned with YouGov MENA more than 650 […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
According to a study by IDC and Liferay, 60 per cent of insurers say attracting and retaining customers are their top priorities. Providing personalised experience to new digital customers is a must for any insurer to build loyalty and long-term relationships. Insurers are increasingly looking at technology to drive this growth strategy based on customer […]
Fintech startup Payhawk has raised a $20 million funding round. QED Investors is leading the round with existing investor Earlybird Digital East also participating. Payhawk is building a unified system to manage all the money that is going in and out. Essentially, companies switching to Payhawk can replace several services they already use and that […]
Your brand may seem relevant, but is it connecting with your customers? The only way to build loyalty is to find out what makes your customers tick Businesses can spend millions on innovating and marketing their products and plan how to scale to profitability and growth, but neither come without loyal customers who keep coming […]
Today, AT&T (NYSE: T) and Salesforce (NYSE: CRM) announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting […]
