content experience

Journey is an innovative decision-tree content experience with a personalised customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO – The Experience Company, a leading global content technology, today announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite.  With Journey’s unmatched ability […]

Sitecore®, a global leader in digital experience management software, announced the launch of Sitecore® Content Marketing Platform (CMP). The stand-alone technology will improve the efficiency of marketers by merging strategic and project planning with content creation, management, and analysis into one unified platform. The new offering is a lifeline to marketers who have been increasingly […]

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]