Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.
Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us? Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
Acquia CDP supports composable data strategies with expanded integrations and more ways to access analytics and insights Acquia, the open digital experience company, introduced enhancements to its customer data platform (CDP) that deepen support for enterprise marketing teams. The new capabilities expand how marketers and data scientists can work with information managed by Acquia CDP […]
Acxiom, a customer intelligence company, has joined the Salesforce AppExchange Genie Collection. Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s touchpoint data to identify and build high-value audiences. “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients […]
It will benefit the highly regulated finance and healthcare industries to recognise the mission-critical nature of first-party data Lytics, a customer data platform (CDP) provider, launched Lytics Private Instance and Lytics Private Cloud on Google Cloud. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a […]
Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]
Algonomy, a provider of customer engagement, merchandising, and supply chain planning solutions, launched several artificial intelligence-powered solutions as part of its mid-year release for 2022. This release is aimed at helping companies increase customer conversion rates and lifetime value while growing the bottom line by controlling cost and revenue leakage. Algonomy latest release includes its […]
Fulcrum, a real-time personalisation provider, announced $5 million in funding, bringing the total amount raised to $7 million. Led by angel investors, the new funding will help Fulcrum accelerate its Customer Data Platform (CDP) technology roadmap, scale its business operations and better serve its growing roster of enterprise customers. “Fulcrum helps our customers gather first-party […]
How familiar are you with the various business benefits of a CDP? A dedicated CDP captures and cleanses data. It unifies data to create a single customer view. But the CDP’s talents don’t end there. From building loyalty and trust to increasing revenue, the business benefits of a CDP are many and varied. Eliminating data […]
