CDP

Treasure Data, an enterprise customer data platform (CDP), announced a strategic partnership with Sinch, a cloud communications and mobile customer engagement platform, to provide more personalised and engaged conversations with customers across different channels. The partnership focuses on addressing the needs of businesses to more effectively engage their customers through mobile channels using real-time profiles. […]

Bounteous is collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalised messaging leveraging customer data and machine learning. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched […]

SALESmanago, an end-to-end martech platform used by over 3000 mid-size eCommerce businesses relaunched its Customer Data Platform with a dedicated set of features enabling businesses to gather and manage zero party data. The data is voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new […]

Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]

“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]

Zeotap, the next-gen Customer Data Platform (CDP), recently announced its availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning that they can onboard Zeotap at no additional cost to their budget. Google Cloud Marketplace offers vetted […]

Treasure Data, an enterprise customer data platform (CDP), announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering […]

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]

ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]

MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion. […]