From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]
Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers […]
New artificial intelligence tech tool for small and medium businesses claims to cut marketing costs and opens new roads to generate awareness, identify online leads and boost sales Strentos the world’s first free digital advertising planning tool powered by artificial intelligence (AI), launched to help businesses streamline and maximise their marketing dollars online. Formed by […]
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]
