A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
Leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy, Adobe said in a statement. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise […]
Khoros announced that it has joined the Adobe Exchange Partner Program as a Premier Partner. The partnership solidifies years of successful integrations across the Khoros platform and the Adobe Experience Cloud to provide connected digital experiences and analytics for joint customers. “Creating exceptional digital customer experiences starts with an understanding that technology isn’t a replacement […]
Adobe announced that executive vice president and CFO John Murphy intends to retire in 2021 to spend more time with family and friends and focus on philanthropy. Murphy will stay on as needed to ensure an orderly transition as the company identifies a successor. Adobe will be conducting a search and evaluating internal and external […]
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
If there’s one software creative professionals across the globe swear by – it is Adobe. It is a preferred companion for photographers, animators, illustrators, graphic designers, and publishers – the list is seemingly endless. That is because Adobe has historically specialised in software for creating a wide range of content, including graphics, photography, illustration, animation, […]
Initial Focus on Regulated Industries Using Hybrid Cloud Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
