Adobe rolled out enhancements to its personalisation engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel. Through an integration between Adobe Target and Adobe Real-Time CDP, companies can combine historical customer data with current behaviour to personalise experiences across websites, mobile […]
Adobe has added mobile capabilities within Adobe Journey Optimiser, powered by Adobe Experience Platform, to help companies engage their customers wherever they are. These new mobile capabilities include the following: Message designer, to help companies design and deliver personalised email, push, in-app, and text messages all from a single drag-and-drop user interface. Templates for creating […]
Adobe unveiled several new Adobe Experience Cloud offerings to help retailers deliver personalised experiences that seamlessly transition between online and in-store. These new product innovations enable flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile, and provide seamless experiences from browse to buy. […]
Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]
Adobe and Major League Baseball (MLB), announced a major expansion of their partnership to reimagine fan engagement, powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign. The partnership will empower MLB to bring new personalised, seamless experiences to its millions of fans. Fans will feel a part of the ballpark atmosphere from wherever […]
Retailers using Adobe eCommerce software tools will soon be able to add one-click checkout. Adobe has announced it will add this feature thanks to a partnership with Bolt. If Bolt has seen the retailer’s customer before among its own network of 10 million shoppers, it will complete their payment details and charge the merchant a […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands. Why the Sudden Interest? Cable TV entered the living room after the […]
Adobe said it would buy Frame.io, a cloud-based video collaboration platform, in a $1.27 billion deal. Frame.io streamlines the video production process by enabling video editors and key project stakeholders to collaborate using cloud-first workflows. Adobe said Frame.oi has more than a million users across media and entertainment companies, agencies, and global brands. “Acquisition brings […]
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
