Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]
Madison Logic’s Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, […]
Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]
