Increff Partners With Fashion and Logistics Brands Namshi and Aramex
Increff, the India-based data technology venture in the fashion and lifestyle segment, has finalised partnership deals with UAE’s brands in fashion and logistics, Namshi and Aramex. The deal will enable the two UAE companies to gain access to Increff’s multichannel smart fulfilment platform Assure, which helps companies automate processes, improve manpower efficiency and reduce operational […]
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Increff, the India-based data technology venture in the fashion and lifestyle segment, has finalised partnership deals with UAE’s brands in fashion and logistics, Namshi and Aramex.
The deal will enable the two UAE companies to gain access to Increff’s multichannel smart fulfilment platform Assure, which helps companies automate processes, improve manpower efficiency and reduce operational costs by 20-25 per cent by limiting dependency on skilled labour.
The tie-up with Namshi and Aramex will be the second major partnership deal for Increff – it already has a tie-up with the Landmark Group – and is part of a major expansion move being planned by the Indian venture in the Middle East and North Africa (MENA) region.
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“We are talking to many more e-commerce ventures and marketplaces, retail companies, as well as third party logistics (3PL) operators (in the MENA region),” said Anshuman Agarwal, co-founder of Increff.
“We know the Middle East is an expanding market for organised retailing and our solutions are built to scale with the growing demand. Based on the value addition we bring in our tie-up with two Middle Eastern giants Namshi and Aramex, we see a huge demand and fitment of our products there,” he added.
Sector experts said the timing of Increff’s expansion plans in the GCC and the wider Middle East market is significant as some of the countries in the region are currently on the cusp of an exponential growth in both e-commerce and retail market segments.
According to recent data by RSA global, the value of the e-commerce market in the UAE is expected to reach $8.2 billion by 2025, while overall retail sales – offline and online – in the country is projected to expand by 13 per cent to $58 billion by the end of 2021.
