The name Simon Lancaster often rings a bell. A regular media commentator on communication and regularly appears in GQ, PR Week, The Mail, The Guardian, Total Politics and the BBC. Pumping our delegates and viewers at the 3rd Annual VMF Middle East, virtual edition, the leading global speechwriter who has written for top politicians and […]
In today’s digitised world, data is the cornerstone of media and communications. Discussing the age of Data-driven Media & Communication at the Vibe Martech Fest was Taghrid Fawzi Alsaeed, Head of Media Intelligence & Innovation Group Comm, Mubadala. Taghrid Alsaeed who joined as a special project manager in 2011 has overseen several projects over the […]
How important is it to have knowledge of both technical and quantitative skills? Sonia Lekhal talks about the importance of both technical and quantitative skills in order to assemble the right team. Sonia Lekhal, Chief Marketing Officer at Talabat. She has over 20 years of marketing expertise in e-commerce, digital marketing and digital transformation, as […]
Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state. Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness. Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19. With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]
Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share joy with loved ones. Despite inevitable differences in recent years, […]
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
