The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]
What’s one thing that marketers hold dear, apart from better ROIs, of course. Insights. What do customers think of their business? To be customer-centric requires marketers to know their customers’ pulse. Think like them. That comes from working on the feedback received. Understanding your customers’ needs requires one to be patient and receptive to everything […]
Your brand may seem relevant, but is it connecting with your customers? The only way to build loyalty is to find out what makes your customers tick Businesses can spend millions on innovating and marketing their products and plan how to scale to profitability and growth, but neither come without loyal customers who keep coming […]
From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
The streaming platform’s secret formula to personalise viewer’s experience is driven by data and powered by intelligent AI algorithms. After a long tiring day at work, who doesn’t want an intelligent streaming platform that can understand our preferences, setting up an ideal evening viewing with minimal effort, truth be told, Netflix never fails to help […]
While emotional marketing gets more popular every year, technology and social media have amplified customer impact A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI. Customer attention spans are declining, and in this age of information overload and connected technology, […]
The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]
Facebook acknowledged that hackers ‘scraped’ personal data of around half-billion users back in 2019 by taking advantage of a feature that was designed to help people easily find friends using contact lists. A trove of information of over 530 million Facebook users was allegedly shared at a hacker forum, prompting the leading social network to […]
Fintech Startup Stripe has set up in Dubai for its debut in the Middle East and North Africa region. Stripe has partnered with Dubai-based payments processor Network International, the company said in a statement. “Our launch today means we can now connect our global user base to the Gulf, enabling them to seamlessly expand their operations […]
