While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand According to a study commissioned by Dubai Police, Dubai Economy and financial services provider Visa at the height of the pandemic last year, 68 per cent of UAE residents reduced in-store shopping and 49 […]
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business? When it comes to understanding consumers, marketers […]
Consumer appetite for digital banking services continues to grow in Gulf Cooperation Council (GCC) countries, accelerated further by the COVID-19 pandemic, according to a new survey conducted by Backbase with YouGov. 77 per cent of respondents in the GCC access digital banking services at least once a week 44 per cent are willing to switch […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
As Dubai marks a year since reopening its borders to international tourists on 7 July 2020, the latest data published by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) shows the city welcomed 3.7 million overnight visitors during the 11-month period from July 2020 to May 2021. The positive performance reinforces the leading role […]
Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can crack the code to deliver great CX. Since the pandemic hit in 2020, the world has been a chaotic place. Marketers must learn how to adapt and find balance between an […]
In March 2020, the UAE Ministry of Health and Prevention (MoHAP) collaborated with the telecom operator Du to set up the first virtual hospital in the Middle East to provide remote care to patients. In May, MoHAP upgraded all its hospital outpatient clinics to virtual. Later in July, Mulk Healthcare launched the first e-hospital as […]
To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
