“A design isn’t finished until somebody is using it,” said Brenda Laurel, a designer at MIT. It means the design has a huge influence on users, especially in a software and app design world where the number of touchpoints is large, and usage is critical. And usage translates into customer churn and ratings. Design is […]
The priorities are clear for brands — deliver stellar customer experience without compromising on privacy. Marketing teams need to align with changing customer expectations and prioritise both objectives. The predominantly digital landscape in which brands operate offer opportunities and challenges to deliver on both counts. Martechvibe explores emerging technology companies that have tapped into the […]
One of the biggest tech events in the world, Gitex Global, which brought together global industry leaders, startups and innovators in artificial intelligence, 5G, cloud, cybersecurity, blockchain to unveil the future, came to an end on Friday. In true form, the week-long event has delivered when it comes to the latest innovations in technology. We […]
According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Building the Metaverse: The social network isn’t the only one working on the metaverse, and Facebook acknowledged that no single company will own and operate it. In August, Mark Zuckerberg discussed a high-level view behind the ‘metaverse,’ a vision for the future of Facebook Inc in a news announcement. “In the coming years, I expect […]
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
The future of the way we live is set to be one thing: Smart and Gitex Global is showing that — living up to its name as one of the world’s biggest technology shows, whether it is to showcase cloud offerings, state-of-the-art servers, first connected smartwatch for children or electric flying race car. The global […]
Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da Vinci Code. But is it possible to avoid depending on developers? Yes, there’s a no-code application. Low-code and No-code development platforms rule the coding industry. According to Gartner, the worldwide low-code […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
