Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on Account Based Marketing (ABM) […]
Redington will work closely with its partners to educate them on how Zoom’s solutions can help customers design unique communication and collaboration approaches on a single platform. Redington Value is now authorised to distribute Zoom’s complete portfolio of communication and collaboration solutions across the Middle East and Africa region. Redington Value, the leading value-added distributor […]
Fifty per cent of respondents reported an increase in online purchases compared to in-store, with Amazon being their first stop. Feedvisor, the “AI-first” optimisation and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, released the findings of its 2022 Amazon Consumer Behavior Report. Based on a survey of over 2,000 consumers, the […]
SAS announced that its Viya analytics platform is now available in the Microsoft Azure Marketplace. Full-featured SAS Viya on Microsoft Azure equips customers worldwide with access to data exploration, machine learning, and model deployment analytics. It’s available in many languages and includes an in-app learning centre to support immediate onboarding. With SAS Viya on Microsoft […]
The MoU stipulated strengthening cooperation between the two sides in several communications and information technology areas. The Communications and Information Technology Commission (CITC) of Saudi and the National Telecommunications Agency of the Republic of Brazil signed a memorandum of understanding (MoU) on the sidelines of the Plenipotentiary Conference of the International Telecommunication Union, being held […]
Companies forge strategic partnerships to develop Arabic-speaking omnichannel virtual agents unique to the Middle Eastern market. Omantel, the leading telecommunications provider in Oman, Spitch, the provider of Conversational AI solutions, and Datalyticx, an Omani-based startup, will be launching Virtual Assistants. It will ensure better customer service and boost efficiency in Omantel contact centres. This strategic […]
Quotient, a digital promotions and media technology company, has added promotions to its omnichannel measurement capabilities, providing a platform for marketers to measure the impact of promotions with media, such as digital out-of-home, sponsored search, and on- and offsite display. By combining the impact of promotions with Quotient’s omnichannel media measurement, companies will have a […]
Introduces promising opportunities for creative content creators to highlight their talents and capabilities. TikTok MENA announced the launch of the Creator Hub program in the UAE, unlocking opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify talents […]
Digital Internet and Digital Premium Internet will bring transformation for bandwidth-hungry business applications. Etisalat UAE, branded as etisalat by e&, announced the launch of internet services called ‘Digital Internet’ and ‘Digital Premium Internet’ aimed to address the requirements of the business community to get upgraded and dedicated internet connectivity over a reliable and secure network […]
The side sessions galvanised stakeholders and facilitated contributions towards shaping the metaverse and its potential application. The first two-day series of specialised side sessions and startup pitches took place on the sidelines of the first day of the Dubai Metaverse Assembly, which included the participation of leading global technology experts and senior executives from prominent […]
