App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]
Sprinklr will enable Nakheel to unify its customer experience and marketing strategy across more than 50 social media accounts Sprinklr, the Unified-CXM platform for modern enterprises, announced that Nakheel, the property developer, is leveraging Sprinklr to unify its customer experience and marketing strategy across more than 50 social media accounts. “We are committed to getting […]
TDCX digital customer experience (CX) solutions provider for technology and blue-chip companies, has announced its entry into Türkiye to tap the growing local market. Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect online communities. TDCX’s Türkiye campus strengthens its network and capability […]
The new update includes the Smart Volunteer feature, which enables volunteers to register and receive distress requests from the Dubai Police app users anytime. The Dubai Police General Command has announced the launch of the new version of its smart application, which includes 70 services developed using the latest programming languages, techniques, and artificial intelligence […]
Meta launched the much anticipated Meta Quest Pro, a high-end VR headset, at its annual Meta Connect 2022. With this new headset, avatars will finally get legs. With closer-to-reality addition, avatars who were just torsos earlier will now look like real people. At last year’s Meta connect, Facebook announced that it would be known as […]
Multiverse Labs has partnered with the Sharjah Commerce & Tourism Development Authority (SCTDA) to launch Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah. Sharjahverse is a significant milestone using the Multiverse Labs platform as it is the first true metaverse of city scale with economic and social utility. Sharjahverse, encompassing all […]
VideoAmp, an advertising measurement and optimisation platform provider, has released Second-by-Second Ads Viewership better to assess advertiser performance and benchmark against program averages. Leveraging actualised results with inputs from TV viewership data across more than 39 million homes, advertisers and publishers gain access to second-by-second commercial performance data. Publishers can demonstrate how advertiser reach builds […]
StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]
Faye, a software strategy, deployment, integrations, and management provider, has launched Zoom Meetings in Zendesk, enabling Zendesk Support users to schedule and launch Zoom meetings from within Zendesk. The application also automatically saves Zoom recordings, transcripts, and chat messages as internal notes directly within the Zendesk agent workspace. With Zoom Meetings in Zendesk, agents can […]
Complaints around digital experience occur when consumers transact more, like during month-end. A new report finds Saudi banks fail to meet customer expectations of digital experience. Saudi Arabia’s digital services market is considered the largest in the MENA region, with annual digital transformation spending reaching SR12 billion ($3.19 billion) annually. For Saudi banking customers, however, […]
