News

Accenture Song’s creative, technology and industry expertise and Sitecore’s cloud-based digital experience management software will help companies to build relevant digital experiences. Accenture and Sitecore enhanced their business partnership to help organisations accelerate their response to market changes and better meet customers’ evolving demands across content, experience, and commerce. “Ninety-five per cent of executives globally […]

The campaign will run in 760 restaurants in the Kingdom of Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman. The global consumer electronics and white goods manufacturer Hisense has signed a collaborative partnership with the McDonald’s to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in […]

This commitment and localisation push is Convene’s reaffirmation to support the Kingdom’s Vision 2030 ambition of increasing employment and diversifying the growing economy. Convene’s expansion, and localisation push will amplify its presence in prime markets across the GCC region, strengthen local customer training and support, and serve the demands of its esteemed clientele across the […]

IRI Lift integrates IRI’s point-of-sale, frequent shopper, and causal data with media exposure data for consumer packaged goods advertisers. IRI is expanding the retailer channels included in the IRI Lift solution to capture a broader sales universe, deliver more accurate measurement results, and increase sales volume projections across omnichannel retail channels. IRI Lift integrates IRI’s […]

The app will provide richer experiences for clients across Abu Dhabi and Dubai The ENTERTAINER business has partnered with Reportage Properties, one of the largest private developers in the UAE, to provide clients with a customer-centric loyalty program. Mathieu Valayer, Head of Corporate Partnerships at the ENTERTAINER business, said, “We are very excited to embark […]

This partnership will progress the development of private networks, IoT applications, disaster management solution  Airbus, a High Altitude Platform Station market with Zephyr, will provide low-latency, direct-to-device 5G connectivity services. Airbus’ HAPS Connectivity Business has signed a strategic partnership with Salam, a Saudi telecommunications and ICT company and part of the Mawarid Media & Communications […]

New capabilities are embedded into the Uniphore X Platform to support the Uniphore U product line and the Uniphore Q for Sales product line. Uniphore, a provider of conversational artificial intelligence and automation, released its enhanced Uniphore X platform for customer experience and sales, complete with conversational AI, emotion AI, knowledge AI, computer vision, and […]

Latest AI models added to Oracle Unity support organisations in the automotive, consumer packaged goods, communications, financial services, health care, high-tech, and utility industries. At its OpenWorld user conference in Las Vegas, Oracle introduced 15 baseline artificial intelligence (AI) models that it added to its Oracle Unity customer data platform (CDP). Part of Oracle Fusion […]

CrossXM allows organisations to predict how employee experience investments will pay off in brand value.  Qualtrics launched CrossXM to provide company leaders with automated insights into how their employee, customer, and brand experiences impact one another, helping them identify actions they can take to drive the biggest impact across their businesses. With Qualtrics CrossXM, organisations […]

Smart Trackers go beyond keyword recognition to understand the context of all customer interactions captured and analysed in Gong’s platform. Gong launched Smart Trackers, a user-trainable artificial intelligence system for understanding customer conversations, identifying deal risks and opportunities, understanding the effectiveness of strategic initiatives, replicating best practices, and getting ahead of emerging market needs. Smart […]