AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]
Act!, a customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMBs), announced the availability of Act! CRM in the UK. Released in the U.S. in 2021, Act! CRM is an easy-to-use CRM and e-marketing solution that offers essential customer management, calendar, pipeline, forecasting, reporting and email marketing features to today’s […]
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Through the global reach of Google Cloud Marketplace, organisations can now easily procure FullStory’s Digital Experience Intelligence (DXI) platform to eliminate friction and address the “unknown unknowns” that derail customers. FullStory’s unique code-free […]
Veeam Software, a data protection company, has launched Veeam Backup for Salesforce on Salesforce AppExchange to help companies limit the risk of losing Salesforce data and metadata due to human error, integration issues, or other data loss scenarios. This new solution enables organisations to deploy a backup environment either on premises or in the cloud, […]
If you were to estimate how many ads you see in a day, what would you guess? Industry experts vary in their opinions, but reports range from the average person seeing 4,000 – 10,000 ads per day. That may seem excessive, but when you consider that the average American spends over 7 hours staring at […]
Harte Hanks, a customer experience company, has acquired InsideOut Solutions, an inside sales optimisation firm offering inbound and outbound sales outsourcing and experimentation services, for $7.5 million. “With the acquisition of InsideOut and its inside sales capabilities, Harte Hanks is uniquely positioned to help customers drive growth by optimizing sales and marketing demand generation programs,” […]
Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]
Consumer intelligence platform provides Talkwalker has implemented large language models within its consumer intelligence acceleration platform. Powered by Blue Silk Artificial Intelligence, the implementation of large language models provides added speed and agility to categorise millions of relevant social conversations and capture the essence of thousands of customer support emails, reviews, and surveys, to draw […]
Quantiphi, an AI-first Digital Engineering company, launched the Qollective.CX platform that leverages AI to simplify experience management for enterprise customers. Quantiphi has had significant successes with Conversational AI, building CX enhancement solutions for all industry verticals, especially Healthcare, Banking & Financial Services, and Public Sector. The company deeply integrates with Google Cloud Contact Center AI […]
Saudi Arabia-based food delivery app Jahez has fully acquired The Chefz, a Saudi Arabia-based dessert delivery platform for $172.9 million. Earlier this year, Jahez, founded by Ghassab Al Mandel in 2016, was listed on the Saudi Exchange’s Parallel Market (Nomu), with a market capitalisation of $2.4 billion. Once the acquisition is completed, the share capital […]
