Survey of more than 4,300 users reveals higher win rates, shorter deal cycles, and reduced spending ZoomInfo, a modern go-to-market software, data, and intelligence provider, released its 2023 Customer Impact Report, an in-depth analysis of the boosted productivity and immediate value that ZoomInfo delivers for go-to-market teams. ZoomInfo surveyed more than 4,300 professionals across sales, […]
Yellow.ai’s Dynamic Conversation Designer, integrated within the company’s platform, simplifies the design process with unique features. Yellow.ai, a conversational artificial intelligence platform provider, launched Dynamic Conversation Designer for creating chat and voice conversational workflows with generative AI. Yellow.ai’s Dynamic Conversation Designer, integrated within the company’s platform, simplifies the design process with unique features like rich […]
The solution allows the conversation to be transitioned with full context to live chat, where subject matter experts handle the queries on eGain’s Advisor Desktop, while users get their questions answered from within Teams. eGain, providers of a knowledge platform for customer engagement, has integrated its eGain Knowledge Hub with Microsoft Teams with a certified […]
This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]
The partnership brings together Evrideo’s playout and distribution capabilities, leveraging technology that manages multiple channels Aniview, a provider of video advertising technology and monetisation, is partnering with Evrideo, a cloud-based automated distribution provider for the connected TV advertising market. The combined capabilities of Aniview and Evrideo will enable content creators to launch and monetise streaming […]
ChatGPT enhances the persona-driven content, diversity, and scalability of AiAdvertising’s PersonaAI. AiAdvertising has brought ChatGPT’s commercial applications to advertising technology, leveraging its PersonaAI signals and insights to power automated ChatGPT. PersonaAI generates detailed information, including demographics, psychographics, behavioural information, and where those consumers fall on the adoption curve. ChatGPT enhances the persona-driven content, diversity, and […]
Seedtag’s Contextual Profiles combine two types of real-time signals to evaluate the likelihood of a user being receptive in that moment and thus taking action. Seedtag, a contextual advertising company, introduced Contextual Profiles, a solution that allows advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or any personal data. As the […]
Merkle unveiled its 2023 Customer Experience Imperatives focused on closing the “experience gap” and delivering a complete, connected customer experience. The past few years witnessed a wild recalibration of customer expectations, along with a profusion of new marketing technologies. The adoption of tech platforms by brands was fast and furious in 2022, but in 2023, […]
The funding round led by Lobby Capital fast-tracks the growth of the next generation PAM helping enterprises improve and streamline their Identity and access operations Procyon, a privilege access management platform built for multi-cloud environments, announced a $6.5 million equity financing to help organisations harness the growing identity and access management sprawl in cloud environments. […]
The formalisation of this partnership allows both organisations to work in tandem to drive the future of ecommerce. PeakActivity, an ecommerce and technology services company, recently announced its partnership with Vercel, the cloud platform for front-end developers and the creators and maintainers of Next.js. The announcement marks the beginning of PeakActivity’s official partnership with Vercel. […]
