News

The combined company will offer high-quality, GDPR-compliant data supported by the Anteriad Marketing Cloud, its proprietary cloud-based technology platform, to power clients’ demand generation needs globally. Anteriad announced that the company has acquired BNZSA, a provider of international-focused B2B demand generation solutions, delivering qualified, sales-ready prospects to over 50 multinational enterprise clients.  Together, Anteriad and […]

Publishers can add their own branding to the self-service portal. Adthos has launched self-service, 100-percent artificial intelligence-generated audio ads for radio, podcasts, and streaming. Advertisers simply submit a short briefing via a self-service portal, and using AI, Adthos will generate the script and add AI voices, sound effects, and music. The platform uses a dozen […]

LTK Boost enables brands to engage social media users through paid reach directly from lifestyle content creator accounts. LTK, a creator marketing platform, launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost advertising solution allows brands to amplify creator collaboration content directly from the […]

Starbox Group, a service provider of cash rebates, digital advertising, and payment solutions, announced the Starbox AI Personalised and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offering personalised recommendations and guidance. The technology of […]

Integrated with Avaya, Cognigy.AI, delivers 24/7, personalised service experiences at scale over voice and chat.  Cognigy, a conversational artificial intelligence technology provider, has partnered with Avaya to deliver conversational AI solutions to Avaya’s contact centre customers and to integrate its conversational and generative AI solutions with the Avaya Experience Platform. Integrated with Avaya’s Experience Platform, […]

The new solution enables customers to prove their identity online, allowing the bank to onboard quicker and doing away with the need for new customers to visit a branch or send documents in the post. The Co-operative Bank can now verify new users’ identities in as little as 15 seconds, with “accurate and automated” identity […]

Businesses can now leverage XSELL HiPer Agent Experience, or Agent eXp, to access artificial intelligence-generated insights via the NICE DEVone platform. XSELL Technologies has partnered with NICE to deliver its XSELL HiPer Agent Experience on NICE’s CXone cloud native customer experience platform, empowering customers to amplify top-performer outcomes to customer service organisations across the globe. […]

This version of Sprinklr Social includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models. Sprinklr, a unified customer experience management platform provider, has launched a self-service version of its social media management solution Sprinklr Social. Social media teams can now access Sprinklr Social on a self-service basis by subscribing to its Advanced […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations […]

WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]