The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore. Your customers continue to grow smarter, more informed, and demanding. […]
Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent of Middle Eastern shoppers are on mobile devices while shopping online. According to the GSMA report, there would be a significant expansion of network coverage as well as 5G connections by […]
Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost one-third of online users. It is the world’s second-largest search engine where users collectively watch over 46,000 years of content each year. But that’s not all, according to reports, 81% of consumers purchase a product or […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile devices are key communication devices for most of the consumers throughout the globe, and every year the numbers are increasing exponentially. A study conducted by We Are Social showed that 50% […]
EZ Texting, the leader in SMS marketing software for business, today released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The […]
TIGA released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA is the network for video games developers and digital publishers and the […]
Data gathered by SCORE, an American small business mentoring organisation, found that more than half (58 per cent) of consumers used voice search to find local business information last year. Nearly half (46 per cent) of users searched for a local business daily, while a further 28 per cent searched about once a week. Younger […]
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]
