Marketing leaders enter the new year with an imperative to drive growth in a volatile environment With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviours amplify uncertainty Burdensome cross-functional collaboration yields worse organisational outcomes […]
Give last-minute shoppers the gift of assistance and unbeatable convenience this holiday season. The holiday shopping season is predicted to be remarkable, with early buying activity and sales records to be broken. But difficulties lurk this season, many of them brought on by the tight supply chain we’ve all heard so much about. These difficulties […]
One of the key trends is iCommerce, the Influence economy. TikTok has become the third largest social platform and the most potent cultural and commercial force for today’s consumer, and not just Gen Z and Gen Alpha, 36 per cent of users are over 30 years old. As the value of Influencer marketing increases globally […]
Poor data utilisation impacts member value understanding and personalisation, raising the possibility of attrition due to inadequate interaction. Brands that evolve their loyalty strategy to create more personalised, engaging experiences for their consumers are the ones who will thrive in the new, more fragmented marketing landscape. Data-driven loyalty strategies allow marketers to drive impact at […]
Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]
Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]
With the ongoing FIFA World Cup Qatar 2022, is your company prepared to take advantage of its incredible marketing opportunity? The region is seeing a huge influx of visitors and fans, and with the world’s attention firmly focused here, brands are gearing up to take advantage of this major opportunity. For mobile marketers, in particular, […]
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search by making search more relevant to the purchasing process In an effort to capitalise on the anticipated online shopping season traffic, tech giant Google recently unveiled nine new shopping tools. Google […]
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
