Consent Management Platforms can help marketing teams drive measurable results. As third-party cookies are phased out, it’s increasingly important to ask consumers to opt-in to sharing data directly, with the option to opt-out as easily. Within the organisation, trust percolates to the culture that flows towards customers via service, products and marketing. Outside, it drives […]
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]
Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space Business cases and research studies have proved that the key to growing a brand is more about retaining customers and making them loyal than just bringing in new customers. Research by Bain & Company found that when brands increase customer retention […]
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
Sixty-five to 75 per cent of established businesses’ workloads rely on legacy mainframe backends. This year they must move to the cloud and re-factor their digital offerings into cloud-native microservices to achieve the scale, agility, and reliability required for always-on digital experiences that can compete with digital disruptors like Amazon.ae In 2022, as with the […]
We asked loyalty experts what marketers should look for when choosing partners to build an ecosystem of benefits for your brand’s loyalty programme. What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition […]
Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy WHAT’S THIS STORY ABOUT? Personalisation is a top marketing priority but executing the strategy can be a challenge. We […]
