Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
The proposed takeover of video game company Activision Blizzard, the maker of Candy Crush and Call of Duty videogames, by Microsoft would make the software giant the world’s third-largest gaming company by revenue, after Tencent and Sony. Microsoft plans to buy the powerful, but troubled video game company, for nearly $70 billion. It’s the biggest […]
Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]
For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
First movers have a strategic advantage to set the rules and test the waters for the way businesses will operate and monetise the metaverse In November, a patch of virtual real estate in Decentraland sold for a record $2.4 million worth of cryptocurrency. The buyer was crypto investor Tokens.com. It was the most expensive plot […]
Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]
We spoke with industry experts about the challenges businesses expect in the coming year, and how they plan to overcome supply chain disruption. A few years ago, nobody would have thought the supply chain industry would be on the frontlines of industry business challenges. In a recent McKinsey podcast, Knut Alicke and Dan Swan discuss […]
Retailers need to build flawless applications quickly and efficiently – to navigate this untimely disruption. Retailers were struggling to keep up with lifestyle changes and customer aspirations for a more customised and focused omnichannel experience even before the pandemic. And now, the pandemic has been hard on retailers who rely on brick-and-mortar outlets by triggering […]
