Metaverse Hype to Transition into New Business Models that Extend Digital Business Metaverse seems to be the talk of the decade, with companies jumping at opportunities to be a part of the digital world. From metaverse offerings to buying digital land, not a day goes by without a new business venturing into it. According to […]
From McDonald’s and Ray-Ban to Adidas and Prada, we spotlight the most exciting forms brands used non-fungible tokens (NFTs) in their marketing mix Over the past few years, blockchain adoption has grown exponentially in businesses, including sports. After NBA partnered with Canadian-based Dapper Labs, makers of the CryptoKitties game, to make its version of a collectible […]
It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]
Optimising martech – managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
Digital Humans are AI powered virtual beings that recreate natural human interaction at scale. Kia Mia meets customers as they walk into the Kia Motors showroom in Denmark, she interacts and engages with them. But she happens to be a digital human, an avataar that exists behind a lifesize screen, and has a camera that […]
Voice technology is advancing by leaps and bound – innovation in the space, including multilingual voice applications, is bringing a level of ease in interactions Nowadays, everything has a voice — your phone, car, and even the coffee machine. People use voice technology to shop, send messages, and look for information. And so credible voice […]
Global digital studio TheSoul Publishing has released the results of its study on consumer content trends to understand how viewing and content consumption habits have changed over 2021. While it’s no surprise that the social landscape is constantly unearthing new digital trends, a survey demonstrates that reality and the virtual landscape have intertwined. With the […]
Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day. In a recent study released by Snap, the company identified and defined the audience in the region with a profile called the “Snapchat Generation”. This Snapchat Generation is particularly […]
The ongoing LEAP, which is aimed at accelerating Saudi Arabia’s ambitions to expand its digital economy by 50 per cent, and grow its contribution to the wider economy by $13 billion, showcases the kingdom as a digital powerhouse It’s hard to recall when Saudi Arabia wasn’t powering the Middle East digital transformation scene. You have […]
The New York Times has purchased Wordle for an undisclosed seven-figure sum. But what’s behind the popular word game’s success? If you have seen the 5×6 blocks of green and yellow boxes being shared by friends on your feed, then you are indirectly a part of the Wordle universe. If you are a crossword genius, […]
