Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]
Technology has taken control over the way we operate and live our daily lives. It has transformed finance, supply chains, and many others. Real estate is a market that has always been a successful economic sector. The industry has recently seen more innovations in the sector such as artificial intelligence, virtual reality, and blockchain. Through […]
Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]
From new collaboration to immersive 3D capabilities, Adobe introduces its metaverse-driven plan to empower brands Adobe offers capabilities for creating immersive 3D experiences, eCommerce platforms and digital experiences. Building on this momentum, the company announced new innovations for creating and delivering more engaging and realistic virtual experiences at the Adobe Summit – The Digital Experience […]
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well. In fact, 80 per cent of consumers are more likely to buy from a company that provides a tailored experience. Delivering personalised client experiences is no longer a “nice to have” […]
Yotpo’s report explores how brands can earn customer loyalty, and what would makes them lose it – cringe-worthy social media content, for example Customers today want to feel valued every time they shop at a brand. They also expect their relationships with brands to go beyond the transaction. Amid these ever-rising consumer expectations, supply chain […]
Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
