Darrell Alfonso’s latest book, The Martech Handbook, promises critical insights into tackling marketers’ biggest woes. Martech as an Industry The terms I would use to describe the Martech industry are: exciting, staggering, fast-growing, and a bit overwhelming. In 2019, Clickz estimated the value of Martech in the North American and UK markets as $65.9 billion, […]
An average person spent 100 minutes each day watching online videos in 2021, up from 84 minutes in 2020. With these numbers in place, no wonder marketers are striving to make themselves heard and seen on their dedicated YouTube channels. French footballer Thierry Henry, an assistant coach for the Belgium national team, recently participated in […]
To ensure that you don’t miss on technology advancements, here is our monthly round-up consisting of carefully chosen news stories. August has been a month of technical advancement across industries, from the cloud, NLP development, and cybersecurity to CX, digital banking transformation, and growth in the metaverse. Here is our monthly round-up of carefully selected […]
TLDR: Headless CMS allows content developers/curators to manage digital content without coding or developing pages. It is interesting to know why they are becoming popular among content curators, marketing, and sales teams across the globe. Do content marketers need to be technologists? Perhaps not. But that doesn’t stop them from using cutting-edge AR apps to […]
Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using robots to automate online orders. Best Buy CEO Corie Barry, in a company-wide earnings call last month, shared how the brand is looking to optimise its workforce, reimagine its physical […]
Alsaif Gallery, a Saudi Arabia-based home appliances and kitchenware brand, has partnered with MoEngage to drive insights-led customer engagement. Founded in 2006, Alsaif Gallery is an offline retailer for kitchen appliances in Saudi Arabia. Traditionally an offline retailer, the brand started its ecommerce business in 2017, and post 2020 witnessed 100 per cent year-on-year growth […]
There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced an issue when they built their cloud-based data analytics platform — some data remained on-premises. As a result, the company started looking for a solution that seamlessly integrates all its […]
