Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]
Marketing automation platforms are invaluable, but this increased automation activity across global brands has called for improved marketing strategies With social distancing playing a significant role in recent times, digital communications have skyrocketed across brands, and a “digital communication fatigue” seems to have set in. Personal communications through digital screens increased so much that it […]
To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]
As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]
