McKinsey and the Business of Fashion identified five major themes that could help the fashion industry address some CX challenges and unlock opportunities. The fashion industry has been a significant player in innovation and a technology user – from the needle and sewing machines to eCommerce and artificial intelligence solutions. Today, fashion technology is witnessing […]
Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX Is there anything worse than an angry customer? Consumer complaints are a brand’s biggest weakness. Ninety-five per cent of customers […]
Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]
In 2022, businesses tapping into the power of AI-powered technologies to enable omnichannel, multi-experience, personalised moments will solidify customer loyalty. Businesses that put customers at the centre of their existence adopt technology faster than competitors. Over 90 per cent of companies that are obsessed with delivering the best value to their customers consistently are the […]
Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]
Earlier this year, Coca-Cola replaced its logo with inspiring resolutions for 2021 on its new cans. It was a marketing strategy to inspire positivity and change. The brand replaced the logo entirely. Through its online customisation, users could write custom messages on the cans and send them to their friends and family. During the pandemic, […]
A customer experience (CX) management platform enables businesses to manage, measure, and improve their overall customer experience. To deliver amazing CX across channels and customer lifecycle stages, businesses need a robust technology stack for data collection, management, and analysis. We have compiled a list of CX management platforms to help you achieve the CX goals. […]
Speaking at the CX NXT, Alexander Genov, Head of Customer Experience Research, Zappos said appealing to customers’ emotions is more powerful than pricing. When businesses measure its growth by numbers, they can lose sight of their customers as people. But the best customer-centric companies not only put their customers first – they design products and […]
For brands seeking to improve customer experience and increase customer loyalty, the payoff can be huge if they create an emotional connection. Day 1 Emotion is the most important component of the customer experience, and businesses cannot afford to overlook its importance anymore. They should pursue emotional connection as a science, and a strategy. On […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
