In 2022, businesses tapping into the power of AI-powered technologies to enable omnichannel, multi-experience, personalised moments will solidify customer loyalty. Businesses that put customers at the centre of their existence adopt technology faster than competitors. Over 90 per cent of companies that are obsessed with delivering the best value to their customers consistently are the […]
It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite a lot of attention. The 2020 Gig, Customer Service report makes an exciting read — it says that GigCX is being used by mainstream brands like National Express, Sage and Unilever. […]
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]
When marketers say the customer has the last word, the feedback is not limited to the product alone. Today’s customer is intelligent and forever on the move, balancing presence across multiple platforms with ease. How the marketer attends to the customer, to how they interact after the sale – everything can make or break a […]
