NIKE, Inc. has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. Terms of the deal were not disclosed. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding […]
Microsoft announced the acquisition of BlueTalon, a leading provider of Unified Data Access Control solutions for modern data platforms. While the terms of the deal were not disclosed, the data privacy and governance startup has raised USD 25.87 million so far. BlueTalon and was backed by firms like Biosys Capital, Signia Venture Partners, Maverick Capital, […]
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]
IBM Security announced the results of its annual study examining the financial impact of data breaches on organisations. According to the report, the cost of a data breach has risen 12 per cent over the past five years and now costs USD 3.92 million on average. These rising expenses are representative of the multiyear financial impact […]
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance the customer experience. With organisations harnessing the power of technologies like Big Data, AI, and analytics, marketing has been continually evolving. Enterprises that leverage AI and machine learning have an edge […]
250ok study analysed DMARC implementation across 25,700 domains in 10 sectors. 250ok, an Indianapolis-based email intelligence platform, recently released their report, Global DMARC Adoption 2019, revealing 79.7 per cent of all domains analysed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing […]
