Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
YouTube is adding a new insights metric to the platform, named Search Insights, according to sources. The site is also experimenting with the addition of a new concept called content gaps. This information will be in relation to the creator’s channel and content specifically, and for more general search queries. This is all very helpful […]
Twitter launches an online shopping initiative that includes livestreams, and Walmart is already on board as the first retailer to try out the platform. Walmart and Twitter will co-host Cyber Deals Sunday stream event on Twitter, during which viewers can follow along with a live broadcast, shop featured products through Twitter’s Shop Tab and post […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
YouTube announced the relaunch of YouTube Batala, a channel by YouTube in the Middle East and North Africa dedicated to helping the millions of people who watch YouTube everyday discover the next generation of Arabic-speaking women creators. YouTube Batala is part of a larger effort towards supporting women creators across Arabic speaking countries. YouTube Batala […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
BuzzGuru, the global influencer marketing platform, recently announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyse […]
34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]
