Overheard at VMF: The Metaverse promises next-level experiences driven by the three Cs; co-presence, continuity and co-creation. Priya Patel-Chomel, Head of Product Marketing, Middle East, Turkey and Africa at Meta, decodes how brands can put the first foot forward Vibe Martech Fest, the Middle East’s largest marketing and technology leaders summit, concluded last week with […]
Marking the end of the Vibe Martech Fest’s fourth edition was the annual Vibe Martech Awards (VMA) at Address Dubai Marina, UAE. With a mission to recognise the extraordinary achievements of the region’s marketing professionals, VMA provides an annual distinction of the visionary people pushing boundaries in the martech space. Winners were selected following careful […]
Looking for answers to your questions about MOps, maximising ROI and preparing for the Metaverse? Vibe Martech Fest approaches business challenges with real-world solutions from leading brands and veteran marketers Marketers use data to connect with audiences, create innovative campaigns, convert people to customers, and keep buyers coming back. But leveraging data requires certain skills. […]
With only a few days left until the Middle East’s biggest marketing technology summit – Vibe Martech Fest. The fourth edition of VMF ME will take place on September 06 and 07, 2022. The summit will cover a wide range of topics such as building a Martech Stack, delivering stellar customer experiences, omnichannel transformation and […]
Vibe MarTech Fest (VMF) is back for its fourth in-person edition on September 6 – 7, 2022. VMF was launched with the vision to advance the adoption of Martech by educating, enlightening and inspiring the CMOs in the Middle East. Last year, the conference expanded to South Africa and Saudi Arabia. The conference has gained […]
The annual Martech Awards was launched to recognise people and companies at the forefront of marketing technology adoption. Martechvibe celebrates the people and organisations advancing the Martech agenda in the region. Last year’s winners included Galadari Brothers Group. Khaleej Times, Merkle, Sitecore, RAKBANK, Seera Group, Tealium, and many more. The Women in Martech award honoured […]
Vibe Martech Fest’s (VMF) second Saudi Arabia edition will take place in person on October 18 and 19, 2022. Vibe Martech Fest – KSA is a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech challenges. Saudi Arabia is perfectly poised to embrace […]
“As an enterprise, you don’t want to be behind in understanding the new world. Don’t end up in that space ten years later when the metaverse comes to life,” shares Elizma Nolte, Regional Manager for Sub Saharan Africa and Meta at Vibe Martech Fest’s South Africa edition “It is a journey, and we can get […]
Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]
Vibe Martech Fest’s (VMF) second South Africa edition will take place on July 27 and 28, 2022. The two day virtual conference will present experts in the field to talk through a practical approach to multi-touch attribution, securing first-party data, using low-code platforms to accelerate digital transformation, integrating MarTech with legacy systems and look ahead […]
