Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their ecommerce operations with interactive video Brightcove, a streaming technology company, introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with […]
Global digital studio TheSoul Publishing has released the results of its study on consumer content trends to understand how viewing and content consumption habits have changed over 2021. While it’s no surprise that the social landscape is constantly unearthing new digital trends, a survey demonstrates that reality and the virtual landscape have intertwined. With the […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]
In 2021, the number of mobile devices operating worldwide stands at almost 15 billion, the numbers will increase, and it is expected to reach 18.22 billion by 2025. Statista predicted that, on average, consumers spend 3 hours and 15 minutes per day on their mobile devices. This provides businesses with an opportunity to take advantage […]
UK based startup, PromoMii released an A.I. powered video search and creation tool, Nova A.I. The tool allows users to search their video content and extensive archives in detail for things such as objects, shot types, words, activities, emotions, and people. Enabling them to instantly find key clips within their footage. The software allows content […]
Interactive content and data company KERV Interactive launches social product, a mobile-only offering that is certified with Facebook and Instagram that allows in-video shoppability right within the Facebook/Instagram browser. KERV partners with brands to transform their video assets into fully interactive storefronts (with pixel-level customisation), targeted and full of shoppable information that both enhances usefulness […]
Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube. And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]
In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]
BrightTALK, an online event and live webinar platform, announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers, and marketers. The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As […]
