Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet, announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet. The partnership will service more seamless transactions for advertisers and facilitate greater transparency and control for […]
In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and announced their partnering with Verizon Media to offer media buyers the ability to drive brand awareness among the gaming and e-sports community. The business of gaming has been booming with people stuck […]
Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]
