user experience (UX)

UserZoom, the Digital User Experience (UX) Insights category, announced a strategic growth investment from Thoma Bravo, a leading software investment firm. The investment, which values UserZoom at $800 million, is expected to be used to accelerate innovation and growth for UserZoom’s proprietary platforms. UserZoom founders and management, as well as current investor Sunstone Partners, will […]

Often, we catch ourselves humming an advertisement jingle or a trending audio clip on TikTok, all day, on repeat. So how important can audio be for user experience (UX)? Turns out, it is just as critical as visuals, if not more. TikTok recently launched an insights series that highlights the importance of audio due to […]