user experience

The new functionality updates are to improve user experience and help protect consumers from misinformation.

The website seamlessly blends beauty and functionality for a sharpened user experience. Spectra Logic, a data management and data storage solutions provider, announced the launch of an optimised website that offers enhanced navigation, more pertinent content and faster worldwide load speeds.  The website seamlessly blends beauty and functionality for a sharpened user experience, including a […]

TECNO, an innovative technology brand with operations in over 70 markets globally, has inked a strategic 3-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market. The partnership will bring an optimised user experience for TECNO smartphones, where TECNO mobile devices will be at […]

TLDR: Headless CMS allows content developers/curators to manage digital content without coding or developing pages. It is interesting to know why they are becoming popular among content curators, marketing, and sales teams across the globe. Do content marketers need to be technologists? Perhaps not. But that doesn’t stop them from using cutting-edge AR apps to […]

Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy. “Ultimately, all roads at the back end should have a single view of the consumer where you’re starting to get to know the consumer and serving […]

GWC announced the launch of its revamped website that offers a more simplified and user-friendly experience with numerous features, a smarter and more intuitive user experience, richer content, and an easier navigation experience. The website, which was revamped in-house, also offers options for clients to track their shipments in real-time using satellite data, along with […]

Calendly, a scheduling platform provider, released an extension for LinkedIn. The Calendly for Chrome and Calendly for Firefox browser extensions let users schedule meetings seamlessly through LinkedIn messaging. Calendly users can click the LinkedIn message compose toolbar within LinkedIn Messaging, Sales Navigator, and LinkedIn Recruiter to schedule one-off meetings, access previously created meeting event types […]

What did your 2021 sound like? While artists and users alike are delighted to share their Wrapped playlists, marketers can take notes. Spotify launched its 2021 Wrapped campaign and it’s an excellent example of a brand delivering a personalised user experience. For individuals, this means giving users a snapshot into their listening habits. As part […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]